Rice-a-Roni was looking for help launching their new microwavable Heat and Eat product. Targeting busy and overwhelmed parents who are looking for a simple and easy meal solution for their family, we launched the below video and additional assets. 

Our goal was to make mealtime even easier for our hot mess parents by giving them easy hacks. We leveraged our celebrity chef's credibility and experience to share ingredient alternatives and created light, easy-to-follow content.