Oatmeal isn't the first thing you think of when you think about the NFL. We were tasked with highlighting Quaker's new partnership: The official oatmeal of the NFL. We were able to tap into a generous giveaway of 100K to get shoppers to purchase Quaker products. We created a custom microsite where shoppers could enter their UPC codes, and virtually move down the field to be enter to win our big prize. We also created digital and print tactics to support this program