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HELLMANN'S BRAND KEY VISUAL + STYLE GUIDE
Boomer and Millennial shoppers want to impress and inspire their families with tasty, memorable recipes, but most of them don't see Hellmann’s mayo as being part of the equation. Those who do have a very limited, traditional view of how to incorporate mayo into create fun and flavorful dishes.
We created a flexible and dynamic key visual and that brought together the full range of products and showed shoppers how Hellmann’s can help them add their own delicious twist for meals they can fall in love with again and again.
Project Roles: CD: Tara Rossi // ACD: Jon Britt // AD: Kathleen Scott // Copy: RC Jones
ALTERNATE CREATIVE
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