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SOFTSOAP KEY VISUALS + BRAND WORK
During my time at Arc, I took on the role of Softsoap SME and worked alongside our brand clients to develop key visuals that aligned seamlessly with the brand’s identity. Through a deep understanding of Softsoap’s core values and aesthetic, I ensured consistency across all creative assets while also driving the brand forward with strategic updates and innovative design. My expertise in maintaining and evolving the brand’s visual presence allowed me to contribute to impactful storytelling and consumer engagement.
Softsoap is a brand built on the essence of joy—transforming everyday moments into small, uplifting experiences. With vibrant visuals, refreshing scents, and a playful, approachable identity, Softsoap’s messaging centers around bringing a sense of happiness and indulgence to daily routines. Below you'll see examples of different key visuals we developed as well as some tactical examples.
Project Roles: CD: Katie Pribylshay // ACD + Senior AD: Kathleen Scott //
Copy: Emily Hammerman
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